Friday, January 02, 2009

11 months vs 1 month...

David Carr perfectly captures the madness of Hollywood's december release schedules:

But we should begin with the glut of movies that open in December. Where is it written that nearly every serious, good film should come crashing into one another in the last few days of the year? And really, how can that be good for business?
It is shocking to those who spend the rest of the year scanning the newspaper in search of something, anything, to reach December and find all sorts of laurel-bedecked ads shouting at us about the must-see film of the year. Where were you back in August, pal?

I would extend this problem even further and say where is it written that North Americans must only see serious movies after they premier at TIFF? Cannes officially ushers in a wave of new interesting cinema but most of those films are withheld from Canadian and American theaters until they make their way to TIFF. So what films open in North American screens in between Cannes and TIFF? The art house cinemas play the previous years Cannes winners while multiplexes have the 10th sequel of another loud explosion packed movie.

It may be 2009 now but North American film distribution still seems a few decades behind. Although, when it comes to marketing then the film companies leave no technology untouched in convincing people to see "the greatest film of the year". When will the North American film market make changes and move away from the current release schedule of having only blockbuster films in summer, serious films in December and Cannes/TIFF films opening late fall and beyond?

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